Do you dread seeing a small child boarding your flight? JetBlue wants to make you rethink your position regarding babies on board.
The airline’s heartwarming new video, called “FlyBabies,” turns the tables on frustrated passengers and features the perspective of stressed moms traveling with their children. The video, released just in time for Mother’s Day, has been viewed more than 750,000 times.
The cross-country flight depicted in the video may be the first time passengers cheer for crying babies. A flight attendant promises passengers that JetBlue will reward them 25 percent off their next flight every time a baby onboard cries. By the fourth sob, their next ticket is free.
The video has been well received by many travelers, particularly moms. Here’s what a few of them had to say, using the #flybabies hashtag JetBlue is promoting with the ad:
— Stephanie Tarbet (@swtarbet) May 4, 2016
— Mireya CBS (@cbsmireya) May 2, 2016
— Carolyn West (@CarolynRWest) May 5, 2016