JetBlue, one of the best loved airlines in the United States, is mixing up its famous snack baskets.
Today, the airline announced that it is adding two new options to its free snack lineup: Cheez-It crackers and Craisins dried cranberries. Other free snacks offered by JetBlue include its popular blue potato chips made by Terra Blues, popcorn chips by PopCorners, and nut-free chocolate chip cookies by Skeeter. Snacks on JetBlue flights are always free and always unlimited, according to the airline.
JetBlue says it regularly refreshes its onboard snack options to keep up with changing customer preferences. Doritos Tortilla Chips and Keebler Elf Grahams appear to have gotten the boot.
Cheez-It crackers, which are manufactured by the Kellogg Company and marketed through its Sunshine Biscuits division, are the No. 1 selling cracker in America, according to Statista. Craisins, produced by the cranberry growers at Ocean Spray, are made with real fruit, though some health experts say they contain too many calories and too much sugar for such a small serving size.
JetBlue regularly ranks at the top of annual airline awards, including this year’s J.D. Powers customer service satisfaction survey. One of the things travelers love about JetBlue is the free perks that aren’t often found on other domestic airlines. JetBlue provides passengers with complementary Wi-Fi, live television powered by DirecTV, and snacks.
Are Free Snacks Back?
By continuing to provide an assortment of free and unlimited snacks, JetBlue bucks the latest trend in the airline industry. These days, many airlines charge for food and other amenities in order to reduce ticket prices. Ultra-low-cost air carrier Spirit Airlines, infamous for its numerous fees, doesn’t provide anything for free, even water. It charges $3 for sodas and bottled water and $4 for a package of nuts.
Other U.S. airlines offer limited free snacks, though none as robust as JetBlue’s snack baskets. Complementary snacks returned earlier this year to American and United airlines, which had phased them out during the airline industry’s financial troubles last decade. American serves Biscoff Cookies and pretzels in its main cabin. United serves morning stroopwafels, which are caramel-filled waffles, and snack mixes featuring Asian-style ingredients or pretzels.
Delta Air Lines is the only major U.S. carrier that did not discontinue complementary snacks. The airline continues to pass out its famous Biscoff Cookies for free.