In a time when luggage manufacturers are adding high-tech gizmos like GPS tracking and smartphone chargers to suitcases, it’s refreshing to see someone buck the smart bags trend and revamp the basic design of luggage. Dutch company Bugaboo has done just that with its new Bugaboo Boxer Luggage System.
You may remember Bugaboo from 2002 when its luxury stroller appeared on “Sex and the City,” and every status-conscience new mom had to have one. It became known as the Rolls-Royce of baby strollers thanks to its sleek, modern design and $1,000 price tag. Now Bugaboo is turning its stylish and functional eye to luggage.
The Bugaboo Boxer is not just a suitcase, but a “luggage system” that rethinks how travelers transport their bags. It consists of multiple pieces, starting with a folding chassis that serves as the backbone of the system and contains a telescoping handle, large rear wheels, and small front wheels. There are a variety of suitcases, including a large travel case that can be checked, a compact carry-on that meets most airline regulations, and a laptop bag. They all snap together and to the chassis.
But the real revolution here is that you can push it instead of pulling it behind you. Just press a pedal to pop out the front wheels, and the luggage system rolls ahead of you much like an airport baggage cart or, not surprisingly, a baby stroller. Bugaboo says the system’s ergonomic design allows it to glide effortlessly, giving travelers’ arms and back a break.
The maneuverable design and scalable pieces may be game changers, but Bugaboo offers a number of other innovative features. Big, stable wheels fold flat for easy stowage, an elastic strap secures your coat, and an external organizer that clips to the chassis can store your laptop and other essential items.
The Bugaboo luggage system is available now from Bugaboo’s website. Travelers can purchase each component separately in colors they can mix and match or buy pre-configured designs, such as the “Fully Loaded” system that includes the chassis, travel case, and cabin case. Bugaboo’s luggage system, like its strollers, does not come cheap. The Fully Loaded system sells for $1,500.
Bugaboo redefined baby transportation when it launched its radical stroller design, and today it seems like every stroller features big, chunky wheels and modular pieces. Will its push-cart design and modular suitcase system do the same for the luggage industry? That remains to be seen, but the real question is: What TV show will its marketers use to send it to the top of status-conscious travelers’ wish lists?